The “Ita bag” hashtag went viral on Weibo – China’s answer to X – in summer 2024 when Quan Hongchan, who won two golds in diving at the 2024 Paris Olympics, showed off gifts given to her by fans, from ...
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How ‘painful bag’ becomes popular subculture, fashion trend, especially among China youth
For ita bag enthusiasts, these creations symbolise freedom to express diverse passions, providing joy and relief through self-expression Chinese youth are enthusiastically adopting Japan's "ita bag" ...
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