The original version of this story appeared in Quanta Magazine. Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price.

TikTok engages more than 170 million Americans with its endless scroll and viral content, but as a potential sale for the popular platform nears, experts are concerned about the future of the app's ...

An exclusive excerpt from Every Screen On The Planet reveals how the social media app’s powerful recommendation engine was shaped by a bunch of ordinary, twentysomething curators—including a guy named ...

TikTok will not shut down on Wednesday, as President Donald Trump inches nearer to closing a deal with China that will most likely see the app’s majority ownership shift to US owners and US-based ...

A deal between the U.S. and China over the ownership of TikTok includes new stipulations over who controls the social media company's algorithm, a closely guarded secret which has proved to be a major ...

LinkedIn's algorithm has changed, making old tactics obsolete. Align your profile with content topics. Prioritize "saves" as the key engagement metric by creating valuable, referenceable content. Post ...

Social media platforms are more than just tools for sharing cat videos or keeping up with friends—they're powerful influencers of public opinion. The algorithms that drive these platforms determine ...

While the creation of this new entity marks a big step toward avoiding a U.S. ban, as well as easing trade and tech-related tensions between Washington and Beijing, there is still uncertainty ...

Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price. Unhappy with their meager profits, they meet one night in a ...