Your employees decide whether to trust you long before customers ever consider trusting your company.

I met a young Punjabi entrepreneur at a networking event in San Francisco a few years ago. Let’s say his name was Manjit. As startup founders, we bonded quickly. Manjit was looking for investments for ...

Often, when I hear people talk about “branding” a company, it reminds me of how people talk about clothing: An exterior layer, with colors and messages that say something about what’s inside. As a CEO ...

What's your competitive advantage when AI can do everything everyone does? 20 years of Kantar's BrandZ data point to one answer: brand equity.

The journey from a startup to a successful enterprise is challenging yet immensely rewarding. One key element that can ...

Andrew Barbisan is a digital marketing manager with over seven years of experience at Assembly Global. Specializing in writing engaging content that resonates with online audiences. He combines ...

Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the other hand, business branding focuses on what a company offers and how it ...

Getting ahead of a PR crisis is key to protecting brand integrity and earning customer trust. BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with ...

This Thursday, Charter and Welcome to the Jungle are convening leaders, researchers, and experts for a summit on the new employer brand and its potential to drive trust, culture, and long-term ...

You're pulling a huge, mobile advertising opportunity every day -- an ideal place (particularly for dry van and reefer haulers) to put signage for your trucking company. Trouble is, you don't own that ...

Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

Former NFL running back Andre Williams shares how he built a post-football career in entrepreneurship, ecommerce, fashion, ...