When copywriting for your brand, it’s critical to keep in mind where your customer is in the sales funnel. Copy that is meant to introduce a consumer to your brand, for example, is not the same as ...

Opinions expressed by Entrepreneur contributors are their own. Do you consider yourself a great writer? If you’re like most business owners, writing anything–from a brochure to a newspaper ad–probably ...

Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

Writing ad copy for Facebook that converts is hard. While there are not easy recipes for success, our 9 surefire tips are sure to help. Some people still believe that Facebook ads are not a good ...

At one time or another, we all get writer’s block when it comes to PPC and digital ad creative. Maybe you aren’t sure of what to put in that second headline? Or perhaps it’s a challenge to create ...

In the advertising industry, "sticky" copy means any content that the audience remembers after the moment has passed. Catchy jingles are one of the most obvious examples of sticky content.

When you need to go really deep on a subject, e-books and whitepapers are your go-to. These are longer, more detailed pieces ...