Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Stakeholder engagement is integral to the success and growth of ...

Have you scratched your head from time to time at how some communications sent en masse to consumers (from credit card companies, utilities, fintech, wealth management, health insurance, and on and on ...

What do the most accomplished, forward-thinking and resilient companies do to ensure success? They consistently prioritize transparent and effective internal and external communication with employees, ...

Business crises are almost inevitable in a fast-paced, constantly changing and social-media-hungry world. When an organization is in the midst of a crisis, it’s essential to provide stakeholders, ...

From the moment a borrower expresses interest in getting a loan to the final repayment, a bank’s communication strategies shape the customer’s perception of its lending process. Many financial ...

Rocket CRM has released an announcement outlining the capabilities and operational structure of its Marketing Automation feature, providing an overview of how automated systems are used to manage ...