Much of the world still needs to make progress in regulatory terms, and platform transparency cannot be treated as a ...

As an American ad tech CEO working for a UK-founded company, I’ve heard countless stories from peers about the challenges of cracking the European market. But is the way we approach data-driven ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Forbes contributors publish independent expert analyses and insights. Jason Alan Snyder is a technologist covering AI and innovation. Amazon’s advertising business continues to break records. In Q3 ...

In other words, a telecom-based data clean room provides a privacy-first alternative to third-party cookies, device IDs, or ...

Plus: Proton helped the FBI identify a protester, the Leakbase cybercrime forum was busted in an international operation, and more. And there’s more. Each week, we round up the security and privacy ...

As Google Ads leans further into AI-driven automation, savvy advertisers are looking for ways to stay in control – ensuring that automation truly drives efficient results. Yet, the data available ...