QR codes have become ubiquitous short cuts for everything from account log-ins to restaurant menus, but are we at risk of ...

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

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Pepsi, Jeep, Snapchat, Pinterest, Facebook Messenger, Spotify. The list of brands and platforms recently making a commitment to QR codes is impressive, especially considering that not too long ago ...

QR codes have become something of a joke. For the most part, they offer little that couldn't be achieved with a multitude of other technologies. NFC is more efficient, for example, at directing your ...

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

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Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access dependence.

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...