Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. Ancestry.com can ...

In an age of predictive algorithms and AI-generated insights, it's easy to assume that more complexity equals more value. For forward-thinking brands, however, the most powerful data doesn't come from ...

AI success hinges on high-quality first-party data. Businesses must build "data strength" by connecting all data sources, maximizing data quality, activating it with AI, and measuring ROI. This ...

In today's B2B landscape, marketers are working with a mix of data sources to drive performance. Both first- and third-party data serve a purpose, and most strategies rely on a thoughtful blend of the ...

With all the focus on first-party data -- for advertisers, and media platforms (TV networks and streamers) -- now comes a new spin, with agentic artificial intelligence (AI) trends. “I have a feeling ...

The local outlook for retail media growth looks positive, but many challenges lie ahead for businesses without solid data ...

Today in healthcare marketing, reliance on third-party data has consistently raised questions regarding accuracy, compliance, and effectiveness across programmatic initiatives in both non-endemic and ...