One of the biggest reasons new advertisers end up in underperforming Performance Max campaigns is simple: they followed Google’s advice. Google Ads reps are often well-meaning and, in many cases, ...

Google announced several new steering updates for Google Ads Performance Max including first-party audience exclusions, ...

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...

Focus on what you can control in Performance Max to reduce wasted spend and improve efficiency with search terms, placements, ...

Google announced a number of new goals and image controls that are now available on Google Ads Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image ...

After being released to limited accounts during its alpha (2020) and beta (2021) stages, Performance Max rolled out to the wider Google Ads community in 2022 ahead of the peak shopping season. Since ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...