Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the ...

LONG BEACH, Calif. -- Mass Connections and In-Store Broadcasting Network said they're planning a nationwide rollout of a program that combines point-of-sale audio announcements with in-store sampling ...