The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Multinational companies have capitalized on the ...

We have all had a chuckle or a belly laugh at the expense of marketing fails. Mercedes Benz entered the Chinese market under the moniker Bensi which directly translates to “rush to die” - a tagline ...

With 30 years of experience, Lincoln Jacobe, CEO of 6 Pillars Marketing, has delivered outstanding outcomes for a wide range of brands. As businesses of all sizes now have global marketing ...

Expanding into global markets requires more than translation. Localization ensures content resonates with diverse cultures and user expectations. By tailoring language, tone, and context, businesses ...

Companies now face conflicting trade regimes, strict data sovereignty rules, and rising government expectations that key ...

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. Customers expect a lot from a company, especially when the ...

Award-winning, fast-growing brand Culver’s, known for its signature ButterBurgers and Frozen Custard, has chosen Local Hero, a digital local marketing platform, to help the company’s franchisees ...

WHITE SULPHUR SPRINGS, W.Va. — Localization, the ability to customize product offerings to a local market, is a decade-old concept that is beginning to take form on a national scale. It was the topic ...

The eBook includes real customer examples from ReachLocal, Morgan Olson, Pyramid Analytics, Brand USA and many more, which explain how quality localization helps businesses improve their customer ...

Osaka based game localization firm Active Gaming Media announced that they will expand their services to include "Local Voice" -a marketing promotions localization service. Localization veteran and ...