As the PwP market has grown significantly in 2025, retailers are quickly learning that PwP has become a standard component in ...

The Starbucks Reward Program is getting a huge makeover this spring. Here's what Florida customers can expect with new tiered ...

Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

As hotel loyalty programmes evolve from transactional reward schemes into personalised, lifestyle-integrated ecosystems, we ...

One of the many perks of making it to the top tiers of Carnival Cruise Line’s current VIFP Club loyalty program is the opportunity to get an exclusive branded gift during every cruise you take. From ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Although change is rarely easy, it’s essential to grow. Many forward-thinking companies recognize this and embrace change, even when changing programs and processes means initially upsetting some of ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

This summer, one of Canada’s longest-running and most popular loyalty programs will be undergoing a major transformation. The AIR MILES Program is transitioning to Blue Rewards, an evolution designed ...