The Source

AI in Content Marketing: Leveraging Machine Learning for Predictive Personalization

Learn how AI in content marketing uses predictive personalization and machine learning to boost engagement, rankings, and ...
MediaPost

eBay Boosts Email With Machine-Learning, Personalization

eBay has incorporated machine-learning algorithms into its marketing outreach to personalize email messages and display ads. Alex Weinstein, director of marketing technology and CRM at eBay, discusses ...
MediaPost

Fanning Personalization: How AI Is Changing Marketing

Almost all businesses are ramping up their personalization. And many are using artificial intelligence/machine learning (AI/ML) to do it, judging by The State of Personalization, a study released ...
The Desk on MSN

Philo partners with Reelgood to improve programming, personalization

Reelgood's cross-platform data helps Philo track trending content and guide content acquisition decisions based on viewer ...
VentureBeat

OfferFit gets $25M to kill A/B testing for marketing with machine learning personalization

"A/B testing is dead" proclaims the copy on the homepage of OfferFit, a three-year-old, Boston, Mass.-based startup founded and led by George Khachatryan as CEO, a PhD mathematician and former ...
Retail TouchPoints

88% Of Marketers Say Personalization Boosts Business Results

Retailers, analysts and consumers alike consistently tout personalization as necessary to shaping the customer experience, and marketers agree: 96% believe personalization advances customer ...