You’ve planned your Google Ad. You’ve slashed through demographics, personas and Keyword Planners to determined the optimal keywords for each of your ad groups. You even know the perfectly matched ...

More often than not your PPC ads will be the first touchpoint a person will have with your business or brand, which means you need to do all you can to make an impact – and that all begins with ...

In the not-so-distant past, PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users. Now, device targeting is ...

Want to know how to make your PPC ads a powerful investment for your business? Here's the psychology behind writing great AdWords ad copy for more sales. Your PPC mission is to grab the attention of ...

If you thought saying something useful in 140 characters on Twitter was hard work, good luck with the 95 characters you have available when writing a Google AdWords ad. The constraint of the character ...

Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential. This is your opportunity to impress and persuade potential customers ...

It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. We'll look at some real-world examples to see what they're doing right, and ...

Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it’s not time spent improving performance. Learn how to keep your reporting brief but helpful. It can be ...