Richard Mayer, CEO of Vana Specialty Packaging, described the integration of design services. “The addition of packaging graphic design to production management enables the alignment of visual ...
The product, part numbers and packaging specifications remain unchanged; only the label design has been updated.
Phenix Label, an Olathe, Kansas-based developer of labels and flexible packaging, has introduced a recyclable packaging design for liquid-filled bottles featuring a tearaway radio-frequency ...
The Pentawards has released its annual report unveiling the top packaging design trends set to take over 2025. With cultural shifts, changing consumer habits and an increased focus on environmentalism ...
Instruct the designers well, but maintain the vision for your product in the face of off-brief ideas. If your product is set to be sat on a shelf crammed with competitors, you want it to stand out. A ...
Merging drink and design is not a new phenomenon; beverage marketers love to invest in clever and fun packaging. Who doesn’t have a collectable bottle or two somewhere on their shelves? But with the ...