A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Performance marketing strategies for quick-service restaurants (QSRs) significantly impact revenue growth. These strategies focus on acquiring high-value users to boost profits. However, existing user ...

From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, ...

There’s an old saying in marketing that goes something like this: “I know that half of my advertising works; I just don’t know which half.” That lament has long been the bane of marketers in both ...

If a business has specific marketing objectives, it can use marketing performance appraisals to demonstrate expectations of these objectives to employees and evaluate the performance of the employees.

Strategic management deals with the long-term goals of a business rather than the day-to-day operations. These plans often make projections that extend three to five years out. In addition to creating ...

The lines between performance marketing and brand marketing continue to blur. As marketing strategy is adjusted to accommodate technology’s innovations and consumers’ shifting preferences, the changes ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...