Spending on programmatic ads in the UK is getting closer than ever to smashing the £1 billion mark, now accounting for nearly half of all display ads. By 2018 it is estimated that around 70-80% of ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

In an industry-first move, Greenbids, the frontrunner in AI-driven sustainable advertising solutions, has announced a strategic partnership with The GoodNet, the ethical intelligence company. This ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...

Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.

Strolling the Croisette in Cannes during the Lions festival is a bit like walking a real-life version of the online advertising supply chain. It’s an omnium gatherum of agency holding companies, ad ...