It was in late 2003 when Jackie Thomas, Nike's director of marketing, finally met with Jordan to pitch how they would present ...

The popular image and legacy of Kobe Bryant might be a lot different if Michael Jordan wasn't afraid of snakes.

Michael Jordan’s fear of snakes led Nike to abandon a black mamba campaign, paving the way for Kobe Bryant to define the ...

How Michael Jordan’s secret fear of snakes paved the way for Kobe Bryant to adopt and define the iconic Black Mamba persona.

An ESPN report reveals Nike originally pitched the “Black Mamba” campaign to Michael Jordan in 2003 before Kobe Bryant made it iconic. Explore the stunning what-if scenario that could have reshaped ...

Long before the world connected the words Black Mamba to Kobe Bryant, the identity was sitting inside a Nike conference room, ...

Back in 2002, Nike created a whole campaign around Michael Jordan and the black mamba, only to learn MJ hates snakes ...

Michael Jordan was originally pitched “Black Mamba” nickname during Air Jordan 19 campaign before it became synonymous with ...

Kobe Bryant’s “Black Mamba” moniker has become one of the most popular nicknames in sports history, but it was originally meant to be Michael Jordan’s. An ESPN story confirmed a longstanding rumor ...

In late 2002, Nike began creating a global campaign featuring the black mamba -- and presented it to an NBA superstar. That ...