Small, hands-on businesses can skyrocket revenue with savvy local SEO tactics, as almost half of Google searches show local intent. Claiming and optimizing a Google Business Profile (GBP) is pivotal ...

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For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, ...

Pre-internet, local businesses marketed themselves offline via traditional channels like print, radio, and television. Then, with the emergence of the internet, online promotional opportunities were ...

As I take a drive through my town in New Jersey, it's impossible not to notice the changes that have taken place in the business landscape over the years. Many once-familiar mom-and-pop stores have ...

When I published my analysis on the fading effectiveness of traditional local SEO, the response was immediate. Dozens of business owners and marketing teams asked the same follow-up question: “So what ...