Google’s Discover core update prioritizes locally relevant content based on a user’s country while reducing sensational and ...

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what ...

Amanda Farley shares lessons on overcoming setbacks and balancing AI with human insight in modern marketing leadership.

SaaS brands saw 30–50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google ...

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

LinkedIn says Google’s AI Overviews cut non-brand B2B awareness traffic, forcing a rethink of how discovery works.

Use AI tools to build apps without coding. This guide covers setup, limits, risks, and SEO tool examples to inspire your own ...

ChatGPT’s hidden ad infrastructure signals a near-term launch of high-intent ads that could directly compete with organic answers.

Anthropic argues ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants ...

Sadly, it does not show you clicks, so you still have no idea what your click-through rate is from AI search results.

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...