Powered by expertise and innovation, BDA knows the potential for emotional resonance that branded merchandise holds. We use our Merchandise Agency™ approach

Let’s bring our brands together, explore the possibilities, and reach your potential with BDA.

We are Bensussen Deutsch & Associates, but most people call us BDA. Since 1984, we have been capturing the electric energy of brand merchandise to forge

Due to our unique ability to partner with you from product development through full distribution, BDA is your turn-key, one-stop shop for all merchandise solutions. We are here to listen, learn, consult, and …

Availability and responsiveness are critical to a close partnership. With account teams in our client markets, and offices, distribution centers, and

BDA Canada is the strategic launch point for Canadian companies seeking a turn-key solution for their branded merchandise support, offering everything from ideation to development to distribution.

That’s why each year, BDA brings together representatives from leagues, teams and sponsors to connect and share best practices within the sports marketing and promotions industry. From MLB, …

The leading trends, the latest products. BDA’s lookbooks showcase a diverse range of merchandise that deeply embodies customer habits and lifestyles.

From design and licensing to e-commerce and logistics, we’ll bring any branded merchandise need to market through our in-house services.

Sep 5, 2025 · BDA acquires Harper + Scott, boosting creative branded merchandise capabilities for global Fortune 1000 brands.