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  1. Generative artificial intelligence in tourism management: An ...

    Oct 1, 2025 · Artificial intelligence (AI) has recently begun to infiltrate academia and industry. Enthusiasm around this technology has largely followed the launch of ChatGPT. OpenAI released …

  2. A Research Agenda for Using Generative AI in Tourism and Hospitality

    This timely Research Agenda examines how Generative AI (GAI) is radically changing tourism and hospitality businesses and customer expectations. Expert contributors critically analyse the …

  3. Artificial Intelligence Research in Tourism and Hospitality Journals ...

    Mar 13, 2025 · This study examined the trends and key themes of artificial intelligence in the field of tourism and hospitality research. On 5 March 2025, a search was performed using “artificial …

  4. Artificial Intelligence Research in Tourism and Hospitality

    This study examined the trends and key themes of artificial intelligence in the field of tourism and hospitality research. On 5 March 2025, a search was performed using “artificial intelligence” and …

  5. Generative artificial intelligence in hospitality and tourism: fu ...

    May 19, 2025 · The conversational AI emergence technologies like ChatGPT, Claude AI, and Gemini AI are transforming the hospitality and tourism industries. While existing research explores theoretical …

  6. Finally, this study is designed to outline a clear research agenda for future research in the area of the application of GAI to tourism and hospitality, as well as to uncover research gaps in the ...

  7. Generative AI in hospitality and tourism: a dual-stakeholder ...

    Jan 16, 2026 · The purpose of this study is to explore the transformative potential of Generative AI (GenAI) in the Hospitality and Tourism (HT) industry, focusing on its dual and interconnected impact …

  8. Artificial Intelligence Research in Tourism and Hospitality Journals ...

    This study examined the trends and key themes of artificial intelligence in the field of tourism and hospitality research. On 5 March 2025, a search was performed using “artificial intelligence” and …

  9. Customized language models for tourism management: Implications …

    Jan 31, 2025 · New tools facilitate the construction and sharing of Custom Assistants – customized versions of popular large language models – at a click of a few buttons, providing new affordances …

  10. Generative artificial intelligence in tourism management: An ...

    Generative artificial intelligence (AI) holds the potential to either complement workers by enhancing their productivity or substitute them. We examine the short-term effects of the recently released …

  11. Generative AI drives rapid expansion of tourism and hospitality research

    Apr 3, 2025 · Cluster analysis of keywords in generative AI papers reveals four distinct research streams: ChatGPT’s role in tourism education and trust-building; the ethical implications and …