Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Log in to iCloud to access your photos, mail, notes, documents and more. Sign in with your Apple Account or create a new account to start using Apple services.

Apple Inc. ... Apple Inc. is an American multinational technology company headquartered in Cupertino, California, in Silicon Valley, and known for consumer electronics, software and online services.

Learn more about popular features and topics, and find resources that will help you with all of your Apple products.

5 days ago · See the latest on Apple. From breaking news to in-depth reporting, Bloomberg tracks the full story in real time.

6 days ago · Apple CEO Tim Cook is stepping down, with the company announcing on Monday that John Ternus will take his place as the technology giant's leader.

5 days ago · Apple’s announcement Monday that CEO Tim Cook will step down and John Ternus will take over signals a significant shift for Apple: The company is betting its future on the most rapidly …

4 days ago · Incoming CEO John Ternus said he was "lucky" to have worked under Apple founder Steve Jobs and considers Tim Cook his mentor.

5 days ago · Tim Cook, Apple’s chief executive, said on Monday that he would step down after nearly 15 years running an operation that rode the wild popularity of the iPhone to become one of the most ...

Mar 13, 2026 · Apple has already launched several new devices in 2026, but more are coming. Here’s everything Apple has released so far, along with the products still expected this year.