Definition of Marketing Research Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and …

The Essential Community for Marketers The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field.

Course Overview Marketing is vital to the success of an organization in today’s competitive world. This course introduces marketing, the marketing mix (the Four Ps), the strategic importance of …

Nov 21, 2024 · Marketing is a crucial driver of business growth. It goes beyond mere transactions; it’s about building meaningful connections with your audience and standing out in a …

Jan 9, 2026 · The AMA created the 2026 Future Trends in Marketing report guided by the belief that marketers are not just responders to change, but active innovators

The AMA membership is an investment to any Digital Marketing Company. - Lorelei Garnes, MSc, Digital Market Specialist The Essential Community for All Marketers Marketing and Sales …

Marketing Strategy What is a marketing strategy? A marketing strategy refers to an organization or person’s plan of action created to sell or advertise a product or service. It is fundamental to …

AMA Conferences, Events & Training As the global leader in marketing knowledge, the AMA provides a broad range of opportunities to collaborate, network, learn, and grow professionally. …

What is Marketing Ethics? Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, …

The American Marketing Association is the home of impactful learning for marketers on the move. Our data-backed approach to building the training and