But if you’re looking for a simple answer to the question “What is the real logo of adidas?”, here it is: We use the Performance logo as the main brand mark of adidas, as the uniting core mark that serves as …

In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas and Rudolf established Puma, which became Adidas's business rival. [1] The three stripes are Adidas's …

Mar 16, 2026 · On November 19, 1967, Adidas introduced a new logo developed by the MCKL studio based on the Adineue Pro Bold typeface. The brand name, previously white on a dark background, …

Feb 4, 2019 · Adidas’ now-legendary trefoil logo was unveiled four years later in 1971 and eventually became the company’s corporate symbol. The three-leaf shape represents the main landmasses of …

The old Adidas logo first used before the company took on its new title was a simple shield-style emblem, featuring the name of the two brothers: Dassler. The design of the wordmark above the …

Sep 20, 2025 · The shape of the Adidas logo is a triangle, formed by three bold stripes of different lengths, which are meant to represent the three steps that each athlete moves through as he or she …

Jan 2, 2026 · Unexpectedly, the story of Adidas’ final adoption of the three stripes starts in Finland. The logo is actually a trademark of Finnish sportswear label, Karhu, known recently for its iconic Fusion …

Jan 27, 2026 · The Adidas Logo features three parallel stripes arranged in various configurations depending on the specific brand division. Introduced originally in 1949, the stripes were designed by …

Nov 10, 2022 · The trefoil logo quickly became synonymous with the Adidas brand, and it remains an important part of the company’s identity to this day. In fact, the trefoil logo is so iconic that it has been …

Since its founding in 1949, Adidas has been well-known for using the distinctive "three stripes" (acquired from Finnish brand Karhu for €1,600 and two bottles of whiskey) on its shoes as the symbol of the …