Operative Words
I name things. World-recognized branding and naming expert, award-winning linguist, 30 years experience, over 240 successful company and product names launched. Operative Words creates …
Names from the Tech Graveyard: Honoring the Brands u2028that …
Mar 7, 2025 · Here’s to the unlucky ones. The February 2025 demise of the Humane AI pin got me reflecting on the many gadgets and products I’ve named that are no longer with us. Join me on a …
Hi, I’m Anthony Shore — Operative Words
About our Founder I’m Anthony Shore, Chief Operative of Operative Words. Over 37 years, I have introduced more than 270 product and company names to the world. Trained as a linguist at UC …
How to Name: Explore Concepts, not Words (Updated 2024!)
Oct 3, 2018 · How to Name: Explore Concepts, not Words (Updated 2024!) Written by Anthony Shore Update November 2024 I recently met an ontologist (!!!), John Elliott, who pointed me to two online …
The Science Behind Great Slogans - Operative Words
Dec 13, 2024 · 4. Use of concrete words (words tied to sensory experiences—sights, sounds, tastes, etc.) 5. Inclusion of the brand name Here’s what they found: “Consumers have more favorable …
A Most Interesting Name Story: Ampleforth - Operative Words
Apr 13, 2023 · An insidious simulacrum of English, Newspeak featured a government-mandated lexicon designed to control the population by limiting words to limit independent thought. The qualities that …
News Coverage — Operative Words
INc.: 5 Keys to Choosing the Best Business Name “Don't even start with a short list of names. Your beginning list of possible company names should be very, very long, according to Anthony Shore, …
Pause: A Brand For Our Time - Operative Words
Dec 13, 2011 · With the core brand identity and packaging complete, the client brought the brand to life in other media. There’s a website, Facebook presence, and periodic pop-up Pause relaxation …
Watching Our Clients Succeed — Operative Words
Operative Words also created the company’s domain name, . Evident marks the 250th name our founder, Anthony Shore, has directed or personally created in his 30-year career at Operative …
The naming portfolio of Anthony Shore and his agency, Operative …
Over 270 brand names launched I directed or personally created every name here. Asterisks indicate projects completed outside of my agency, Operative Words.