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  1. Understanding Market Segmentation: A Comprehensive Guide

    Dec 21, 2025 · Market segmentation is a strategy in which businesses categorize potential customers into distinct groups based on shared characteristics such as demographics, …

  2. Market segmentation - Wikipedia

    In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or …

  3. Customer Segmentation: The Ultimate Guide – Forbes Advisor

    Aug 19, 2025 · Our customer segmentation guide will teach you what it is, why you should implement a strategy and how to build a plan that will help campaigns soar.

  4. Market Segmentation: Types, Examples, and Strategies - Semrush

    May 13, 2025 · Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a …

  5. Market segmentation: Definition, types, benefits, & best practices

    Oct 14, 2020 · Understanding segmentation starts with learning about the various ways you can segment your market as well as different types of market segmentation. There are four primary …

  6. What is Market Segmentation? Common Types & Bases

    This is where market segmentation comes in. Market segmentation is the process of dividing a broad market into smaller, more specific groups of customers who share similar …

  7. What is Market Segmentation? | Hanover Research

    Apr 28, 2025 · Learn what market segmentation is, its benefits, the different types of segmentation, and the steps you can take to implement it successfully.

  8. Market Segmentation – Meaning, Basis and Types of Segmentation

    Apr 3, 2025 · What is Segmentation? Segmentation refers to a process of bifurcating or dividing a large unit into various small units which have more or less similar or related characteristics.

  9. What Is Segmentation? Definition and How To Use It - Indeed

    Dec 19, 2025 · What does segmentation mean? Segmentation is when you isolate potential target audiences to determine which ones will bring the highest return on your marketing efforts. …

  10. What Is Market Segmentation? Importance, Types, and Process

    Dec 10, 2025 · Market segmentation is the process of dividing a target market into distinct groups based on shared characteristics such as demographics, behaviors, or needs. This allows …