Generation Z, often shortened to Gen Z and informally known as Zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha.

Sep 26, 2025 · Gen Z was born between 1997 and 2012 and is considered the first generation to have largely grown up using the internet, modern technology and social media. Members of Gen Z are …

5 days ago · Generation Z, term used to describe Americans born during the late 1990s and early 2000s. Some sources give the specific year range of 1997–2012, although the years spanned are …

Sep 26, 2025 · We created a generation guide with input from experts as they break down America's generational timeline by name, year, and the characteristics of each group.

Oct 21, 2025 · Generation Z includes those born between 1997 and 2012. Making up nearly 30% of the global workforce in 2025, Gen Z is the most diverse U.S. generation and is reshaping money, work, …

Sep 3, 2025 · What separates Generation X from Y. How about Gen Z and Gen A? Who are the Millennials? They’re in vastly different phases of their financial life.

Jan 16, 2024 · Discover prominent Gen Z characteristics, from values and behaviors to tech-savviness and diversity, shaping the future of work, culture, and innovation.

Mar 20, 2023 · In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.

Jul 30, 2025 · Born between 1997 and 2012, Generation Z grew up in the digital age with smartphones, social media, and instant access to information. That early exposure has helped define them in ways …

Explore 12 Gen Z characteristics powered by real, and insightful, consumer data. Learn how they make their decisions and why.