Process Overview We analyzed over twenty-four potential competitors and narrowed our selection to the eight most relevant. Then we looked in detail at the product and service offerings, marketing, and …

CityBike / Connected Bicycle Information Architecture

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We interviewed twelve experts across three continents about the future of the world’s waterways, seeking input about advances in relevant technology, industry demands, and government regulation.

Keep riding at the center of the experience. Do put the most important information at a glance on the on-bike display.

Mei is excited but over- whelmed with her new venture. She asks other restauran She researches options online and signs up for Observations Suite. Mei’s restaurant gets many online and in-store …

Experience Audit Use the introductory experience to establish the brand and voice of CityBike.

CityBike_06_FeatureDefinition

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